Enter one line of text about your business.
User will re-type this information before viewing your website. So tell them about what you have to offer, what you want them to know. Something cool / unique about your business / product, and why they should use it.
Forced ad view
Pay extra to ensure that users need to focus on your ad being displayed to complete their ad view. Results in better ad conversion as it makes multi-tasking much more difficult for users.